What Real Estate Marketing Can Teach Us All
Have you ever received direct mail postcards from a real estate agent? If you are anything like me, you have – many times. And have you...
How To Make Your Ad Sell 19X More Stuff
I am going to tell you about the most important part of an ad and how you can make it much more effective at selling your goods and...
How To Hire A Copywriter: A Step-By-Step Guide
If you are considering hiring a copywriter to develop your marketing content this post may be the most important you ever read. Let me...
How To Test Your Marketing For Maximum Profit
Testing to see if your marketing material is performing as well as it possibly can is a smart idea. Why? Because your ultimate goal is...
How To Make Your Advertising Make Money
There are two types of advertising. One is called ‘awareness’ or ‘brand advertising’ and the other is ‘direct response’. Awareness...
17 Simple, Easy And Cheap Ways To Get Tons More Leads
If you send out marketing materials, I presume you hope people will get in touch with you or buy something. There’s nothing more stomach...
A Guaranteed Way To Ruin Your Marketing (And How To Fix It!)
I’ve been in the advertising/marketing business for a decade. During that time I’ve identified a number of factors that lead to success...