How Long Should Your Copy Be? Long Vs. Short Content Results
As a Toronto freelance copywriter, I've heard a lot of different opinions about how long copy should be. A large group of people strongly...
How To Test Your Marketing For Maximum Profit
Testing to see if your marketing material is performing as well as it possibly can is a smart idea. Why? Because your ultimate goal is...
How To Make Your Advertising Make Money
There are two types of advertising. One is called ‘awareness’ or ‘brand advertising’ and the other is ‘direct response’. Awareness...
