

How Long Should Your Copy Be? Long Vs. Short Content Results
As a Toronto freelance copywriter, I've heard a lot of different opinions about how long copy should be. A large group of people strongly...


An Insider Secret For Better Marketing Content
Most amateur marketing writers (as well as inexperienced copywriters) make a serious mistake when developing marketing content. It's a...


Is Your Marketing Going To Fail?
Quick post about my philosophy on how fast to launch a marketing campaign and how to tell if it's going to fail or succeed. Bottom Line:...


How To Make Your Ad Sell 19X More Stuff
I am going to tell you about the most important part of an ad and how you can make it much more effective at selling your goods and...

How To Make Your Advertising Make Money
There are two types of advertising. One is called ‘awareness’ or ‘brand advertising’ and the other is ‘direct response’. Awareness...

17 Simple, Easy And Cheap Ways To Get Tons More Leads
If you send out marketing materials, I presume you hope people will get in touch with you or buy something. There’s nothing more stomach...


A Guaranteed Way To Ruin Your Marketing (And How To Fix It!)
I’ve been in the advertising/marketing business for a decade. During that time I’ve identified a number of factors that lead to success...