Here’s a question for you: If you were going to open a hamburger stand, what is the one thing you would want to guarantee success? A...

As a Toronto freelance copywriter, I've heard a lot of different opinions about how long copy should be. A large group of people strongly...

I run my own business so I need to be able to set and achieve specific goals related to revenue growth or I can't pay the bills and keep...

As a Toronto freelance copywriter, many of my clients want to know how I write website content before hiring me. I get it. You want to...

Most amateur marketing writers (as well as inexperienced copywriters) make a serious mistake when developing marketing content. It's a...

There's a really easy way to increase sales. I've watched revenue go up by 25% - 50% on multiple campaigns through a very simple change...

Before a sale happens, someone has to read your marketing material. If they don't you're going to have a tough time making any money....

Quick post about my philosophy on how fast to launch a marketing campaign and how to tell if it's going to fail or succeed. Bottom Line:...

I came across a very interesting study by McGraw Hill about why people stop being customers at a company. Here are the reasons customers...

Right now, people are looking for your product or service. That’s the good news. The bad news is, there are other companies offering the...